BRAND EVENT
Product Launch - Et Al. Beauty Collective
To celebrate the launch of Et Al. Beauty Collective, a brand new vegan and cruelty-free beauty brand, we transformed an empty townhouse in the heart of Soho into the House of Et Al.
Custom PVC-free vinyls adorned the venue on every floor, featuring campaign imagery. The first floor was dedicated to showcasing the products, with recycled paper plinths topped with natural hardwood. The space was further enhanced with beautiful white peonies, adding a touch of elegance. On the second floor, makeup artists had their own room with multiple stations, personalised director's chairs, and a fun photo booth to capture guests' new looks. The third floor offered an immersive space with floor-to-ceiling projections and surround sound integration. This one-day event attracted top beauty and lifestyle press, as well as influential influencers, creating a huge buzz on social media platforms.
